Oct 25, 2011

In another article I wrote about how to predict when demand will be high for your Vacation Rental. But an equally important factor to understand is where your prospective guests live. You may already have a good sense of this from the time you've spent at your vacation home. But in many vacation markets, where visitors are coming from varies by season. Unless you've spent a lot of time in your vacation home in different seasons you might miss this.

Why is knowing where your vacation rental guests will come from important?

It can open up other opportunities for effective advertising. For example, if you know that there is a lot of interest in Miami, Florida, then you could post a free advert in the Miami Craigslist. In different locations you may find other popular classified listing sites where you can advertise your vacation rental.

Google Insights lets you enter a search term and drill in on the regional interest for that term. In this way you can quickly identify target markets. For example, here are the states and cities in the US which search the most for "beech mountain rentals".

By State
Google Insights / Beech Mountain Rentals by State
  1. North Carolina
  2. South Carolina
  3. Florida
  4. Georgia
 By City
Google Insights / Beech Mountain by City

  1. Charlotte, NC
  2. Miami, FL
  3. Atlanta, GA


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