Why is knowing where your vacation rental guests will come from important?
It can open up other opportunities for effective advertising. For example, if you know that there is a lot of interest in Miami, Florida, then you could post a free advert in the Miami Craigslist. In different locations you may find other popular classified listing sites where you can advertise your vacation rental.
Google Insights lets you enter a search term and drill in on the regional interest for that term. In this way you can quickly identify target markets. For example, here are the states and cities in the US which search the most for "beech mountain rentals".
|Google Insights / Beech Mountain Rentals by State|
- North Carolina
- South Carolina
|Google Insights / Beech Mountain by City|
- Charlotte, NC
- Miami, FL
- Atlanta, GA